• Ritch Lotion 75 ml

    Product Overview
    • Ritch is a unique formulation which contains ingredients that holistically manages Senile Pruritus as a condition.
    • It contains St. John’s wort which soothes the nerves. Neuropathic pain is one of the reasons which causes senile pruritus, and St. John’s wort is known to reduce this pain.
    • It contains Common Nettle which has anti-histaminic activity as histamine is one of the major pro-inflammatory factors of itching.
    • It contains Boswellic Acid extract which is an anti-inflammatory.
    • It contains Symfinity which hydrates the skin.
    • Ritch Lotion is a fragrance-free product.
    Disease Overview

    Senile Pruritus is defined as a chronic itch in a person aged 65 years or older. Pruritus is defined as an unpleasant sensation of the skin that provokes the urge to scratch. Ageing skin is susceptible to pruritic disorders because of the cumulative effects that the environment has on the skin and because of changes to the skin structure that occur as we age.

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    1.  Take a liberal amount of Ritch Lotion in the palm.

    2.  Apply Ritch Lotion on the affected areas or as recommended by the doctor.

    3.  Gently massage Ritch Lotion until it vanishes.

    • Potent anti-itch formulation which relieves itch within seconds.
    • It acts on the triggers (root cause) of itch and is not a mere temporary distraction.
    • It hydrates and soothes the skin.
    • It is safe for long term use.

    Aqua, Mineral Oil, (Paraffinum Liquidum), Caprylic Capric Triglyceride, Olea Europea (Olive) Fruit Oil (and) Hypercium Perforatum Flower/Leaf/Stem Extract (and) Tocopherol, Boswellia Serrata Extract, Propylene Glycol (and) Urtica Dioica (Nettle) Extract, Cetearyl  Alcohol (and) Ceteareth- 20, Stearic Acid, Phenoxyethanol (and) Ethylheylglycerin(and) Chlorphensin, Polyacrylate -13 (and) Polyisobutene (and) Polysorbate 20, Glyceryl Stearate(and) PEG- 100 Stearate (and) PEG-100 Stearate, Cetearyl Olivate (and) Sorbitan Olivate, Xanthan Gum, Echinacea Purpurea Extract, Disodium EDTA, BHT

    • For external use only.
    • Avoid contact with eyes.
    • Keep out of reach of children.
    • Ritch Lotion is safe for facial application.

    Topical treatment in senile pruritus is not important.


    Senile pruritus as a condition is difficult to diagnose and is multifactorial. Also, it is a chronic disease for which a topical is a much safer option. Not only this, the European Society for Dermatology and Psychiatry recommends both emollients and anti-pruritic topical in the treatment algorithm.



    Calamine is beneficial for senile pruritis.


    Calamine is not useful in this case as it dries the skin. Senile pruritus is a condition in which xerosis is the biggest concern.

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