High-tech masks

Facemasks were a defining beauty product for 2016, whether as panda-faced sheets or colorful L’Oreal Paris clays and the experts predict that their success will continue long into next year.

Beauty trends

Friendly bacteria

There was a smattering of probiotic-based skincare launches this year and, with more research suggesting that bacteria – including lactobacillus and bifid bacterium – are beneficial to the skin, you can expect this genre to grow. ‘Brands already have us rethinking traditional cleansing and skincare regimes and we expect this category to snowball in 2017 as product innovation continues,’ says Chrissy Hilton-Gee, senior beauty researcher at trendstop.com. 

Superfood skincare

Given how concerned we are about what we are putting into our bodies, it was only a matter of time before the beauty industry started to align our bathroom cabinets with those in our kitchens. Expect to see skin care ingredients including algae, moringa, and kale.